Somerset Duo HERATIKS to release Alex Party 'Read My Lips' Remix. By Ryan Skone, Reporter, Somerset County Gazette
In an extensive feature by reporter Ryan Skone, the Gazette documents our journey, validating our position within the UK’s thriving Tech & Bass House movement. For a heritage publication to spotlight underground electronic music underscores the impact the genre is having on the local cultural landscape.
Validation from the Press The article, titled "Somerset Duo HERATIKS to release Alex Party 'Read My Lips' Remix," serves as a key piece of industry validation.
In an era of fleeting social media trends, editorial coverage from an established news outlet offers a level of permanence and authority that Instagram likes simply cannot replicate. The piece goes beyond the standard "new release" announcement. It positions us, HERATIKS, as a serious business entity, detailing our professional background and the strategic approach we take to our releases.
Ryan Skone highlights our upcoming official remix of the 90s anthem 'Read My Lips', using it as a case study for how we are bridging the gap between nostalgic commercial appeal and credible, underground production.
Why Local Authority Matters
While our music is being supported globally, with support for our 'Read My Lips' Remix coming from Brazil to Canada to London and beyond, establishing trust on our home turf in Bridgwater and Weston-super-Mare is critical! The Gazette feature anchors us as a definitive Southwest export. It signals to promoters and industry partners that we are not just "bedroom producers or DJs", but active participants in the regional arts economy with a clear, documented trajectory. We discuss this balance in the interview, how we maintain the "clean, solid" production standards expected by international labels while staying true to the gritty, high-energy vibe of the UK club circuit and bringing our own style to it all.
Read the full feature to see how we are making headlines:
Management & Bookings